Holiday Gifts for the Hottest Hobby around: Sewing

(Business Wire EON) November 14, 2007 -- "Due to the tremendous popularity of sewing, people of all ages are hoping to receive sewing, quilting and embroidery products for the holidays," said Don Fletcher, CEO of SVP Worldwide, www.svpworldwide.com.

"Sewing is the hottest hobby around," says Fletcher. "SINGER(R), HUSQVARNA VIKING(R), and PFAFF(R) sewing machine brands have the most dependable and newest sewing, quilting and embroidery products for every level of sewer. From high tech sewing machines that connect to a laptop and sew by themselves to online embroidery designs and easy to use fabric movers, SVP Worldwide has the products to fulfill all holiday wish lists."

SINGER sewing machines are a natural choice for the beginning sewer, as they are easy-to-use and provide many options that provide a lifelong path of opportunities to grow and become more proficient in the craft.

-- The new SINGER FUTURA(TM) sewing machine is two machines in one--a sewing machine and an embroidery machine. Young sewers today are very familiar with creative computer programs allowing them to make changes to their work. Their computer understanding gives them the confidence in selecting designs, making changes and sending them to the machine to get stitched out (just like sending their work to a printer).

-- Several software programs are available for the SINGER FUTURA machine including AutoPunch(TM) and HyperFont(TM). AutoPunch(TM) software converts clip art on a computer into stitch filled embroidery designs. For example, a clip art image of a flower can be automatically converted into an embroidery pattern and then the SINGER FUTURA machine will sew it.

-- HyperFont(TM) software converts your personal computer's TrueType font into embroidery. For example, on a computer a sewer types her name in her favorite font and the HyperFont(TM) program changes it to embroidery. The sewer sends her name to the SINGER FUTURA machine and it will automatically be embroidered.

Appealing to quilters, HUSQVARNA VIKING machines help quilters transition to the next skill level.

-- The new top of the line HUSQVARNA VIKING SAPPHIRE(TM) 870 Quilt sewing machine offers exclusive features quilters have desired, all at an affordable price. More than 155 stitches and one of the longest extended sewing surfaces gives the quilter built-in creativity and ample room to accommodate any project, even a queen size quilt. The LCD GraphicDisplay shows the chosen stitch in actual size before it is sewn, plus important information to ensure sewing success. Dual lights illuminate the needle and fabric to eliminate eye strain and make sewing easier.

-- Ergonomically-friendly, the HUSAVARNA VIKING FAB-U-MOTION(TM) Fabric Mover with Stitch Regulator lets sewers experience the fun of free-motion embroidery and quality regulated stitches. A finger's touch glides the ergonomically designed fabric mover so sewers can stipple, quilt and embroider without the neck and back strain of free-motion sewing and quilting.

-- In addition to supporting the quilter, HUSQVARNA VIKING's products for the embroiderer have been expanded with the new innovative embroidery design collection: THREAD VELVET(TM). The THREAD VELVET embroidery design collection uses multiple layers of thread that a sewer snips from above to give the design a truly soft touch. The collection features 15 designs, specialty techniques like cross stitch and instructions for making a beautiful jacket featuring a velvety butterfly.

For the embroiderer, PFAFF sewing and embroidery machines are the number one choice for the world's advanced sewing enthusiasts.

-- The new PFAFF CREATIVE VISION(TM) machine, the world's most advanced sewing and embroidery machine, provides sewers with the most comprehensive package of features available in the marketplace, inspiring sewers to perfect their creativity. The new state-of-the art machine offers unprecedented sewing precision, brightness and more sewing space.

-- The new PFAFF GRAND DREAM(TM) Hoop is the largest embroidery hoop available (360 x 350mm). Sewers can now create big, beautiful embroideries unrivaled in the industry. Monograms, floral bouquets, paisleys and foulards, anything imaginable is now doable in a grand way.

-- The Grand Dream Richelieu embroidery collection is designed specifically for the PFAFF GRAND DREAM Hoop and CREATIVE VISION sewing and embroidery machine. Beautiful and breathtaking, these large floral designs with an heirloom twist are reminiscent of an English garden and the perfect touch in home decorating and embellishment.

-- With a simple click of the mouse, PFAFF CREATIVE 4D(TM) Picture Stitch lets sewers turn their photos into stitches and family heirlooms. Sewers can automatically turn a scanned photo on a computer or from a digital camera into an attractive design. This is one of five exclusive modules in the PFAFF CREATIVE 4D Suite.

Over 17,000 embroidery designs are now available 24/7, 365 days a year at the world's most comprehensive online embroidery design shop--www.myembroideries.com. Everyone from the beginning sewer to the advanced enthusiast will find everything they have ever dreamt of embroidering.

Additional holiday gift ideas can be found at www.sewingideas.com.

Note to Editors: photos, video, product SRPs, and spokespersons are available upon request.